Sam Leadsom
Sam's Experience
Meet Sam Leadsom, an expert in sports media and technology with over 30 years of experience. He's worked with prominent broadcasters, production companies, federations, and technology firms, earning him a reputation as a respected thought leader.
Through his company, LCA, Sam and his team utilise their extensive knowledge and network of industry contacts to provide custom solutions that optimise content, products, and technology in the sports industry. These personalised services are tailored to help businesses achieve revenue goals while staying up-to-date with industry standards.
With a focus on customer service and client-centred strategies, LCA aims to become a sustainable and profitable leader in the sports and technology landscape.
Tony Harley
Tony’s Experience
Tony Harley has a diverse background in production. He began his career as a news and music cameraman but later transitioned into editing. He has collaborated with some of the most prominent corporations in the world and has created numerous hours of engaging content for audiences worldwide. He specialises in developing graphics and title sequences that optimise audience engagement. His workflow relies on understanding the end consumer's requirements and addressing them promptly. As technology advances, Tony also manages the design of stadium models used in virtual sets, augmented reality, and animations for global broadcasters.
GARY DOUBLE
GARY’S EXPERIENCE
Gary Double is an experienced Communications/PR professional, who has worked at a senior level in the sports industry for over 30 years. He headed up IMG’s global corporate communications for over a decade before setting up his own consultancy, Double Communications Ltd, in early 2022.
He has worked for a number of high-profile global companies, advising senior executives in sport, media and tech, while also leading international and national PR campaigns, creating and activating media strategies and providing crisis communications counsel.
Prior to IMG, he was Director of Media and Communications at Portsmouth FC, at the time a Premier League club. During that period, he served on the Premier League’s Media Advisory Group. Previously, he worked with a number of broadcasters, including BBC, ITV, C4, Five and Eurosport.
Well-connected and respected among journalists with a vast network of international contacts, he is now focused on communications strategy, advice and activation across the sports business media.
A lifelong Fulham fan, Gary is a lover of all things sport and is a keen cyclist and regular visitor to the Surrey Hills and beyond, including most recently tackling the iconic Sa Calobra climb in Mallorca!
GILES GOODWIN
GILES’S EXPERIENCE
Giles has worked in the sports & entertainment sector for over 23 years, holding several commercially focused roles within media and technology companies, most notably at ESPN and IMG Media. His strengths lie in his sector knowledge and ability to understand customer challenges and seek relevant partnerships.
Since 2015, he has run his advisory business, helping technology companies navigate the global sports landscape by creating and executing commercially focused strategies that deliver more significant ROI, primarily in video, data and AI.
In 2019, Giles co-founded Global Sport Technology, a pioneering venture that collaborates with international sports federations to leverage technology to create efficiency in audience engagement activities. His leadership and innovative approach have been instrumental in the company’s success.
He continues to focus on market-defining technology that enhances customer or business outcomes.
As a former professional sportsman, he maintains a deep interest in and association with the world of sports and its transformation based on the changing media and consumer landscape.
Ross Collett
Ross’s Experience
Ross Collett is a marketing professional with over 20 years of experience in retail, sponsorship, public relations, events and commercial strategy. He launched Roco Communications in Hong Kong and Singapore in 2016 before extending the agency’s reach to South-West England in 2021. A sport and lifestyle devotee, he has overseen sponsorship, PR and experiential campaigns for some of the most prominent events in the United Kingdom and Asia. Away from the office, Ross is likely to be found enjoying the great outdoors, thrashing around in the open water or trying in vain to improve his golf handicap.