Bridging the Gap: Content, Strategy, & Technology

LCA stands at the convergence of the three most critical pillars in modern sports: Content, Strategy, and Technology. We offer more than mere advice; we deliver 35 years of operational excellence. From architecting the global output of Premier League Productions to defining the framework for new properties like SailGP, we possess a comprehensive understanding of the media ecosystem. We translate complex challenges into profitable realities, guiding businesses through the transition from traditional broadcasting to the digital economy.

Commercial Strategy & Revenue Growth

Robust revenue generation demands more than a sales function; it requires a strategy that seamlessly aligns product with market demand. Leveraging a track record of driving 20% year-over-year growth for global technology leaders like Vizrt and Pixotope, LCA empowers businesses to articulate their true value proposition. We specialise in commercial strategy and the optimisation of production workflows to safeguard margins. Whether assisting with bid writing, tender management, or Go-to-Market execution, we transform innovative concepts into commercial successes. If you possess the technology or the content, we provide the roadmap and network to monetise it.

Scaling Brands, Leagues & Building Audiences

Our core competency lies in building and scaling brands, channels, and platforms. We do not simply manage operations; we engineer them. Our leadership team was instrumental in launching SailGP, defining the broadcast and commercial framework for a revolutionary global league. Similarly, at Premier League Productions, we evolved the department from a nascent operation into a global powerhouse. We apply this same growth trajectory to broadcasters; at Fox Sports Asia, we implemented a revitalised editorial strategy that significantly expanded audience market share. LCA provides a proven blueprint for expanding your reach.

Digital Evolution & The Creator Economy

Our digital pedigree is not a recent acquisition but an evolution alongside the industry itself. We have been integral to the digital revolution at every juncture—from the early expansion of premierleague.com to the multi-platform ecosystem of Fox Sports and the hybrid strategy of SailGP. This wealth of experience culminates in This Sporting Planet, our proprietary digital network. In just 12 months, TSP has generated 25 million views and 275,000 subscribers, serving as a 'live laboratory' for the Creator Economy. We leverage this real-time data to build the sophisticated digital networks the modern market demands.

Strategic Counsel & Investment Advisory

High-stakes decision-making demands seasoned counsel. We serve as trusted partners to C-Suites and investors, navigating the complexities of organisational structure and commercial expansion. Most recently, in late 2025, LCA advised a top-tier European Football League on the strategic development of digital products to accelerate commercial growth. We successfully identified a hybrid operational model that bridged internal departments, delivering a solution that optimised strengths and resolved strategic friction. This clarity extends to capital allocation; we advise Private Equity firms and High-Net-Worth individuals on acquisitions, particularly in Virtual Advertising, Sports Tech, and global franchise investments.