Sports Stories Belong to Everyone

LCA was founded on a simple belief: sports stories belong to everyone, and the media must tell them honestly and reach more people. The industry has changed shape again and again, from linear to digital, digital to streaming, streaming to the creator economy, and now AI. At every stage, the choice is the same. Adapt, or get left behind. LCA exists to bring 35 years of experience to businesses facing that choice now. The method is simple, and it runs through everything we do. We find the real problem first, then fix it. Most advice starts with a solution looking for a home. We start with the diagnosis, because a business that has misread its own bottleneck will buy the wrong technology, structure the wrong deal, or scale the wrong thing. Thirty-five years across live production, rights and the vendor side means we have usually seen the problem before, from more than one seat.

Commercial Strategy and Revenue Growth

Revenue is a strategy problem before it is a sales problem. The businesses that grow are the ones whose product matches what the market actually buys. As Commercial Director at Vizrt and VP at Pixotope, we drove 20-30% revenue growth by aligning the offering with the commercial reality for the client rather than pushing the catalogue. LCA works on commercial strategy, go-to-market execution, bid writing and tender management, and the production workflows that protect margin. If you hold the technology or the content, we provide the roadmap and the network to monetise it.

Scaling Brands, Leagues and Audiences

We have built the thing, not just advised on it. At Premier League Productions, we grew the operation from a standing start into the 24/7 global content engine that underpinned a £5 billion rights market. For SailGP, we built the broadcast and commercial framework for a new global league from scratch. At Fox Sports Asia, we directed a $100m regional portfolio and reset the editorial strategy to grow audience share. That operational record is what we bring to a scaling problem.

Digital and the Creator Economy

Our digital experience is not a recent addition. It runs from the early expansion of premierleague.com through the multi-platform Fox Sports ecosystem to the hybrid model at SailGP. In 2024, we founded This Sporting Planet to stay close to where audiences actually are. In just over 12 months, it reached 25 million views and 275,000 YouTube subscribers, and it now runs as a live laboratory for the AI and agentic tools reshaping production economics. When LCA advises on digital, it is informed by a business we run ourselves, not by theory.

Strategic Counsel and Investment Advisory

High-stakes decisions need counsel that has sat on both sides of them. In late 2025, we advised the Bundesliga on the strategic development of its digital products, identifying a hybrid operating model that bridged internal departments and resolved the friction holding growth back. We advise private equity firms and investors on capital deployment in sport, with depth in virtual advertising, sports tech and global franchise investment. The gap we operate in: people fluent in rights and broadcast economics rarely understand AI tooling, and those fluent in AI rarely understand a rights deal. We sit across from both.