Strategic Technology & Commercial Associate

Giles Goodwin brings over 23 years of experience in the sports and entertainment sector, having held pivotal commercial roles at media and technology giants, most notably ESPN and IMG Media. His core strengths lie in deep sector knowledge and the ability to diagnose customer challenges, creating partnerships that drive genuine value.

Since 2015, Giles has run his own advisory practice, guiding technology companies through the complexities of the global sports landscape. He specialises in creating and executing commercially focused strategies that deliver significant ROI, particularly in Video, Data, and AI. In 2019, Giles co-founded Global Sport Technology, a pioneering venture that collaborates with international sports federations to leverage technology for audience engagement efficiency. As a former professional sportsman, Giles maintains a profound connection to the world of sport and continues to focus on market-defining technologies that enhance business outcomes.

Hollie brings a results-driven, creative approach to social media and digital marketing, helping brands build visibility, engagement, and commercial momentum across key platforms. Her work combines strategic thinking with hands-on content creation, ensuring every campaign aligns with wider business objectives.
Since founding her agency in 2024, Hollie has partnered with ambitious brands across multiple sectors, delivering social media strategies that drive real-world impact. Her clients have achieved national exposure, including appearances on Dragons’ Den and features in ELLE, reflecting her ability to position brands effectively within competitive markets.

Specialising in social media strategy, digital marketing and content creation, Hollie blends data-led insight with creative storytelling to build strong, authentic online presences. With a deep understanding of platform trends and audience behaviour, she focuses on creating content and campaigns that deliver long-term value, growth and brand credibility.

Creative Director & Virtual Production Lead

Tony Harley has a diverse, technically rich background in high-end production. Beginning his career as a news and music cameraman, Tony later transitioned to editing and has collaborated with some of the world's most prominent corporations, crafting hours of engaging content for global audiences.

Tony specialises in the visual identity of sport, developing graphics and title sequences designed to optimise audience engagement. His workflow is rooted in a deep understanding of consumer requirements, ensuring that creative output is both visually arresting and commercially practical. As technology evolves, Tony has positioned himself at the forefront of innovation, managing the design of 3D stadium models used in virtual sets, Augmented Reality (AR), and animations for major global broadcasters.

Marketing, Events & Sponsorship Associate

Ross Collett is a seasoned marketing professional with over 20 years of experience spanning retail, sponsorship, public relations, and commercial strategy. His international pedigree is significant; he launched Roco Communications in Hong Kong and Singapore in 2016 before expanding the agency’s reach to South West England in 2021.

A specialist in brand activation, Ross has overseen major sponsorship, PR, and experiential campaigns for some of the most prominent events in the United Kingdom and Asia. He excels at connecting brands with audiences through live experiences and strategic storytelling.

Personal Note: A devotee of the sport and lifestyle sectors, Ross is most likely to be found enjoying the great outdoors—whether thrashing around in open water or attempting, often in vain, to improve his golf handicap.

Senior Communications & PR Associate

Gary Double is a highly experienced Communications and PR professional with over 30 years of experience at the highest levels of the sports industry. For more than a decade, he led Global Corporate Communications for IMG, serving as a key strategic advisor before establishing his own consultancy, Double Communications Ltd, in 2022.

Gary’s expertise lies in advising senior executives across sport, media, and technology. He specialises in leading complex national and international PR campaigns, devising robust media strategies, and providing critical crisis communications counsel. Prior to his tenure at IMG, Gary served as Director of Media and Communications at Portsmouth FC during their Premier League era, where he also sat on the Premier League’s Media Advisory Group. His extensive background includes work with major broadcasters such as the BBC, ITV, Channel 4, Five, and Eurosport. Well-connected and deeply respected, Gary leverages a vast network of international contacts to deliver effective communications strategies for the modern sports business landscape.

Personal Note:
A lifelong Fulham fan and lover of all things sport, Gary is a keen cyclist and a regular visitor to the Surrey Hills. He recently conquered the iconic Sa Calobra climb in Mallorca.