CASE STUDIES

At LCA, we don't just advise on content strategy; we execute it. To test our theories in the real world, we built and launched our own multi-platform network, This Sporting Planet. This case study details how we navigated the algorithms, managed a remote global team, and generated over 25 million views in our first year—proving that our advice is grounded in commercial reality, not just theory.

In late 2025, a leading European Football League was preparing to launch a critical new project: upgrading its Content Hub. They needed to transition from an on-premise solution to a commercially viable cloud-based platform designed to centralise media assets for global partners. However, the current setup was not meeting everyone's requirements.

Arriving in Singapore at a defining moment for the network. Fox had just acquired the remaining 50% of ESPN Star Sports from Disney, bringing the entity fully under the Fox Networks Group banner. We were effectively birthing a new brand—Fox Sports Asia—while simultaneously managing a massive operational overhaul.

The sheer scale of the operation—delivering 380 live games, magazine programmes and a 24/7 channel with zero drop in quality—set the gold standard for sports federations globally. It proved that centralised production is the smartest way to protect rights value.